Color postcard showing machinery in #29 building at Post Products Division of General Foods. Caption on front: #29 Building Caption on back: #29 Building was designed and built specifically for the manufacture of one of C. W. Post's most popular products - Post Toasties. The "corn, sugar and salt) cereal was originally marketed in 1904 under the name Elijah's Manna, but the name was changed to Post Toasties in 1908.