Color Postcard showing a photo of the C. W. Post Memorial Club House, c. 1937. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. This building on the grounds of the Post Products Division was originally used as home of the Grandin Advertising company, associated with the Postum company and later used as administrative offices for the company and the C. W. Post Memorial Club house. Caption on front: C. W. Post Memorial Club House Caption on back: This signature of the founder C. W. Post identifies every member of the famous family of Post Products established in 1895. Postum Cereal and Instant Postum delicious caffein-free cereal beverages, and the Post Cereals - Post Toasties Grape Nuts, Grape Nuts Flakes, Whole Bran Shreds, Post's 40% Bran Flakes and Huskeis. Made by Post Products Division of General Foods Corporation Battle Creek, Michigan Dearest Maurice: If you were me would you go on the trip to Wash D.C. or get a hope-chest and a different trip later? I'd rather have the latter but can't find a good enough excuse to tell the kids. Maybe I can keep my cold or get a worse one. (uoy evol I) hold this to a mirror. Virginia Sent to: Mr. Maurce Johnson 196 W. Rittenhouse Ave Battle Creek, Michigan Caption on back: Look for the familiar C. W. Post signature. It identifies every member of the famous Post Cereals family.