Description:
Color Postcard showing a photo of the C. W. Post Memorial Club House. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. This building on the grounds of the Post Products Division was originally used as home of the Grandin Advertising company, associated with the Postum company and later used as administrative offices for the company.
Caption on front: C. W. Post Memorial Club House.
Caption on back: This signature of the founder, C. W. Post identifies every member of the famous family of Post Products established in 1895. Postum Cereal and Instant Postum, delicious caffein-free cereal beverages, and the Post Cereals - Post Toasties, Grape-Nuts, Grape-Nuts Falkes, Whole Bran Shreds, Post's 40% Bran Flakes, and Post-Tens. Made by Post Products Division of General Foods Corporation, Battle Creek, Michigan, U.S.A.
Caption on back: