Color Postcard showing a photo of the private office of C. W. Post in the administration building of the Postum Cereal Company. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. This building on the grounds of the Post Products Division was originally used as home of the Grandin Advertising company, associated with the Postum company and administrative offices for the company. Caption on front: Private office of C. W. Post Administration Building Postum Cereal Co., Ltd. Battle Creek, Michigan. Written on back: Marine in this room by David James Cost $10,000 - Japanese screen - figures in [illegible] and pearl - Rug made of 20 pelts of Texas coyotes. Ranch 2300 acres - 30 miles long