Bookmark for school children from the Kellogg Company featuring Snap, Crackle and Pop and Rice Krispies box on the front. Caption on front: My Bookmark Name_____ School_____ My Book Pledge I'll wash my hands before reading my book. Never use pencils to mark the place. Nor lay it down upon its face. No turned down corners when it's time to stop. I'll use My Bookmark from Snap, Crackle, Pop! Compliments of Pop! Crackle! Snap! Kellogg Co., Battle Creek, Mich. Caption on back: Begin with Breakfast How does yours measure up? Fruit Oranges, Grapefruit, Banana, other fruits or juices. Cereal A bowlful of crisp Whole-grain or Restored *Ready-to-eat Cereal with milk and sugar. Egg and Toast or muffins, rolls. Milk *All the Kellogg Cereals either are made from whole grain or are restored to whole grain values in thiamine, niacin and iron. Eat a Good Breakfast