Description:
Color advertising card for Kellogg's Krumbles, showing a box of the cereal and a little girl eating them.
Caption on front: Kellogg Toasted Corn Flake Co., Battle Creek, Mich Toronto, Can. Children like Krumbles and it Builds them up
Caption on back: Krumbles is the new whole wheat food, produced by the Kellogg Toasted Corn Flake Company. It is the only cereal made from Durum Wheat, which is considerably more nutritious than any other wheat. Durum wheat is particularly rich in protein, phosphates, and mineral salts, the foods that build muscle and brain - rich in starch, the great energy food, and rich in bran, with its valuable laxative properties. Krumbles is the whole of the Durum wheat, cooked, "krumbled" and delicately toasted. Its fascinating flavor is created by an original and exclusive method of the Kellogg Toasted Corn Flake Company, which brings out the full richness of the wheat - a flavor never known before in all the thousands of years people have been eating wheat. There is nothing more nourishing for growing children and invalids than a dish of Krumbles with milk or cream. The flavor of Krumbles with its strength-giving properties makes it the idea all the year round cereal. Delicious with berries or fruit. Go easy with the sugar - the more you chew Krumbles, the sweeter it tastes. In the Waxtite package Look for this Signature W. K. Kellogg