United Steel & Wire shopping cart, circa 1955

Krum, Kermit

dc.contributor.author	Krum, Kermit
dc.date.accessioned	2020-01-04T20:09:23Z
dc.date.available	2020-01-04T20:09:23Z
dc.date.issued	1940
dc.identifier.other	2000003963
dc.identifier.uri	http://dspace.willardlibrary.org/xmlui/handle/123456789/416
dc.description	In 1909, the invention of an electronic welding machine inspired Battle Creek resident George Genebach to form the Battle Creek Oven Rack Co. His success led to the construction of a factory in 1911 and a new name, United Steel & Wire. The company is today known for its later innovation, the shopping cart, such as the one in this 1950s or ‘60s promotional ad. The company, which still operates on Wayne Road in Battle Creek under ownership of Rehrig United International, also manufactures merchandising displays.	en_US
dc.description.abstract	Promotional product photograph for United Steel & Wire Co, probably in the 1950s or early 60s.	en_US
dc.subject	Manufacturing	en_US
dc.title	United Steel & Wire shopping cart, circa 1955	en_US
dc.type	Image	en_US