Willard Historical Images

United Steel & Wire shopping cart, circa 1955

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dc.contributor.author Krum, Kermit
dc.date.accessioned 2020-01-04T20:09:23Z
dc.date.available 2020-01-04T20:09:23Z
dc.date.issued 1940
dc.identifier.other 2000003963
dc.identifier.uri http://dspace.willardlibrary.org/xmlui/handle/123456789/416
dc.description In 1909, the invention of an electronic welding machine inspired Battle Creek resident George Genebach to form the Battle Creek Oven Rack Co. His success led to the construction of a factory in 1911 and a new name, United Steel & Wire. The company is today known for its later innovation, the shopping cart, such as the one in this 1950s or ‘60s promotional ad. The company, which still operates on Wayne Road in Battle Creek under ownership of Rehrig United International, also manufactures merchandising displays. en_US
dc.description.abstract Promotional product photograph for United Steel & Wire Co, probably in the 1950s or early 60s. en_US
dc.subject Manufacturing en_US
dc.title United Steel & Wire shopping cart, circa 1955 en_US
dc.type Image en_US

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