Willard Historical Images

Cello-Foil's six-color press: 'It's a beautiful thing'

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dc.contributor.author Krum, Kermit
dc.date.accessioned 2020-01-04T17:47:01Z
dc.date.available 2020-01-04T17:47:01Z
dc.date.issued 1958
dc.identifier.other 2000003953
dc.identifier.uri http://dspace.willardlibrary.org/xmlui/handle/123456789/406
dc.description The six-color press featured in this 1950s promotional photograph for Cello-Foil Products Inc. represented a major advancement for the company based at 155 Brook St. in Battle Creek. Karl Weik, then company president, was quoted in the March 23, 1958, Enquirer and News calling the flexographic press "a beautiful thing." Cello-Foil designs printed and laminated flexible packaging on products, many of them in the food industry. The press, weighing 68,000 pounds, was custom-made for Cello-Foil by Windmoeller and Hollscher at its plant in Westphalia, Germany. Weik told the Enquirer and News that the press could handle cellophane as thin as facial tissue. Weik started the business in 1950 with one employee, and by 1963 employed more than 100. en_US
dc.description.abstract Promotional photograph for Cello-Foil Products Inc., circa 1958 en_US
dc.subject Printing industry en_US
dc.title Cello-Foil's six-color press: 'It's a beautiful thing' en_US
dc.type Image en_US

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