Willard Historical Images

Group of people outside the Grandin Advertising building at Postum Cereal, c. 1909

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dc.coverage.temporal Battle Creek. Michigan, circa 1909 en_US
dc.identifier.other LPC-028-002-002 en_US
dc.identifier.uri http://dspace.willardlibrary.org/xmlui/handle/123456789/12277
dc.description Postcard showing a photo of a group of people outside the Grandin Advertising and Post Administration building, c. 1909. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. Grandin Advertising was a company he founded to handle the advertising business of the Post Company, in some years over $1,000,000 per year. This building also housed the Postum Company Administrative Offices. Post was accused of founding Grandin in 1903 to circumvent commissions paid to other advertising agencies. Written on back: Dear Sister Mary I will send you this picture because there is several in here you know. Yours with love, C.D. P.S. give my love to Ed. Sent to: Mrs. Mary Tura Marshall Mich R.D. 6. en_US
dc.format.medium b&w postcard en_US
dc.language.iso En en_US
dc.subject Industries - Postum Cereal Company en_US
dc.subject Post, Charles William. en_US
dc.subject Post en_US
dc.title Group of people outside the Grandin Advertising building at Postum Cereal, c. 1909 en_US
dc.type Image en_US


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