Willard Historical Images

Entrance to the Administration building at the Postum Cereal Company

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dc.coverage.temporal Battle Creek. Michigan, circa ??? en_US
dc.identifier.other LPC-028-039-004 en_US
dc.identifier.uri http://dspace.willardlibrary.org/xmlui/handle/123456789/12243
dc.description Color Postcard showing a photo of the entrance to the administration building at the Postum Cereal Company. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. Grandin Advertising was a company he founded to handle the advertising business of the Post Company, in some years over $1,000,000 per year. This building also housed the Postum Company Administrative Offices. Post was accused of founding Grandin in 1903 to circumvent commissions paid to other advertising agencies. Caption on front: Porte Cochere entrance. Administration Building. Postum Cereal Co. Battle Creek, Mich. U.S.A. en_US
dc.format.medium color postcard en_US
dc.language.iso En en_US
dc.subject Industries - Postum Cereal Company en_US
dc.subject Post, Charles William. en_US
dc.subject Post en_US
dc.title Entrance to the Administration building at the Postum Cereal Company en_US
dc.type Image en_US

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