Entrance to the Administration building at the Postum Cereal Company

dc.coverage.temporal	Battle Creek. Michigan, circa ???	en_US
dc.identifier.other	LPC-028-039-004	en_US
dc.identifier.uri	http://dspace.willardlibrary.org/xmlui/handle/123456789/12243
dc.description	Color Postcard showing a photo of the entrance to the administration building at the Postum Cereal Company. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. Grandin Advertising was a company he founded to handle the advertising business of the Post Company, in some years over $1,000,000 per year. This building also housed the Postum Company Administrative Offices. Post was accused of founding Grandin in 1903 to circumvent commissions paid to other advertising agencies. Caption on front: Porte Cochere entrance. Administration Building. Postum Cereal Co. Battle Creek, Mich. U.S.A.	en_US
dc.format.medium	color postcard	en_US
dc.language.iso	En	en_US
dc.subject	Industries - Postum Cereal Company	en_US
dc.subject	Post, Charles William.	en_US
dc.subject	Post	en_US
dc.title	Entrance to the Administration building at the Postum Cereal Company	en_US
dc.type	Image	en_US