Color Postcard showing a photo of the Grandin Advertising building, c. 1913. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties. Grandin Advertising was a company he founded to handle the advertising business of the Post Company, in some years over $1,000,000 per year. This building also housed the Postum Company Administrative Offices. Post was accused of founding Grandin in 1903 to circumvent commissions paid to other advertising agencies. Caption on front: One of the office buildings of the Postum Cereal Co., Ltd. This is perhaps the most unique and handsomely furnished general office building in the world. The lower part is used by the advertising dept The upper floors house some of the writers, the legal dept. and the managing auditors, bookkeepers, etc. of Mr. Post's private estate. Written on back: Monday p.m. My Dear Hubby: I am all alone this p.m. no relief [illegible] agoing to try doing it without a nurse, but will still [illegible] day more. Had a hand fore noon, but am better this p.m. till Miss Jackson have come. Miss Rice the head nurse has gone to Africa on a missionary so I am told. Do you think you will come Sat. I am agoing to try and [illegible] that long. If you can't I will do the best I can. From you wife Clara Sent to: Jay C. Northorp Cassopolis Mich #3 Sent on: January 20, 1913