Description:
Postcard showing a photo of the Postum Cereal Company, c. 1909. C. W. Post (1856-1914) first visited Battle Creek as a patient at the Battle Creek Sanitarium. He started the Postum Cereal Company in 1895, introducing a cereal drink, Postum, at that time and Grape Nuts cereal in 1897. In 1908 he started production of Elijah's Manna, a flaked corn cereal that later became known as Post Toasties.
Caption on front: [arrow to] Where Postum Started. and part of what it has grown to. Battle Creek, Mich.
Written on back: Wednesday. Didn't think you had one of these. Got one for myself. Just been to the show, but didn't like it very much. Hope those baked apples are all right. They were fine. Lil
Sent to: Miss Carrie Nasker Allegan Mich R. F. D.
Sent on: August 10, 1909