Color advertising brochure for Kellogg's Rice Krispies including color drawings of early Snap, Crackle, and Pop characters, c. 1934 Caption on front: Listen! get hungry I am Mister Crackle! One of the sure ways to make children eat happily is to serve them Kellogg's Rice Krispies and milk. Here is a cereal that they will be delighted to eat. Those toasted rice bubbles actually crackle in milk or cream - a sound that says - "Listen... get hungry!" It makes no difference whether it's breakfast, lunch or supper - a bowl of Rice Krispies is always welcome. And you'll have a real treat in watching the happy youngster listen and then eat. Sold by grocers everywhere in the red-and-green package. Made by Kellogg in Battle Creek. Quality guaranteed. Caption on back: Fold yourself a lot of pictures I am Mister Snap! Tear the 2 pages with cut lines along all such lines. Then see how many different combinations of pictures you can make by folding one section over another. Rice Krispies have wonderful flavor A good nourishing food that's easy to digest Fine for the children's evening meal I am Mister Pop! They actually crackle in milk or cream Sealed in a Waxtite bag... Keeps every kernel oven fresh