Color postcard showing an aerial photo of the office building and factory at the Kellogg company with inset pictures of the machinery used to make cereal. The Kellogg Toasted Corn Flake Company was founded in 1906 by W. K. Kellogg, using a process developed at the Battle Creek Sanitarium of soaking grain and then rolling and baking it to provide a thin, toasted flake which was marketed as a healthy alternative breakfast food. Caption on front: Kellogg's puts more in your morning Caption on back: Kellogg Company Battle Creek, Michigan Thousands of visitors annually make the trip to Kellogg's in Battle Creek where they see how ready-to-eat cereals are made. In the five decades since Kellogg plant tours were started, several million people have been guests of the Company - at Kellogg's you, too, are always welcome!