Color postcard showing the pavilion and roller coaster on the north end of Goguac Lake, c. 1910 Caption on front: Club House and Roller Coaster, Lake Goguac. From The Battle Creek Daily Moon, May 18, 1907, p. 8: "Roller Coaster to Start - New Amusement Furnished by Goguac Resort Association at Cost of $10,000. The new roller coaster recently erected by the Goguac Resort Association at a cost of $10,000 will open tomorrow to witness the starting of [?] over its 2,200 feet of trackage. This means over a half-mile ride. The coaster is built at a gradual descent from a height of 52 feet, cutting four figure eights, in the journey to the ground. The frame work is firmly constructed, and the cars so arranged that to jup the track, or a collission, is an ipossibility. A large crowd is expected at the lake tomorrow to witness the starting of this new species of sport in this vicinity." Battle Creek, Mich.