Description:
The six-color press featured in this 1950s promotional photograph for Cello-Foil Products Inc. represented a major advancement for the company based at 155 Brook St. in Battle Creek. Karl Weik, then company president, was quoted in the March 23, 1958, Enquirer and News calling the flexographic press "a beautiful thing." Cello-Foil designs printed and laminated flexible packaging on products, many of them in the food industry. The press, weighing 68,000 pounds, was custom-made for Cello-Foil by Windmoeller and Hollscher at its plant in Westphalia, Germany. Weik told the Enquirer and News that the press could handle cellophane as thin as facial tissue. Weik started the business in 1950 with one employee, and by 1963 employed more than 100.
