Color advertising flyer for Kellogg's Rice Krispies, c. 1932 Caption on front side: Old Mother Hubbard Since Old Mother Hubbard Went to the cupboard and found that it was bare. She turned over a leaf And now there's no grief. For lots of Rice Krispies are there! Kellogg's Rice Krispies New Easy-Open Top Delicious, toasted rice bubbles that actually crackle in milk or cream. Kellogg's Rice Krispies are one of the best of cereals for children. Nourishing. Yet so easy to digest, they do not overtax. They invite restful sleep when served for the nursery supper. Rice Krispies now come in a new package with a new easy open top. Keeps them always oven fresh. Mr. and Mrs. Jack Sprat Jack Sprat could eat no fat, His wife could eat no lean, So they ate Rice Krispies for their meals, And scraped the bowl clean. Caption on back: Mary, Mry, Quite Contrary Mistress Mary is no longer contrary, Since sh has Rice Krispies to eat. It's now worth while to see Mary's smile, When you ask for her garden so neat. Going to Market To market to market. Rice Krispies to buy. Hurry back home again Can you guess why? I'm going A-Milking "Where are you going, my merry maid?" "I'm going a milking, sir" she said. "May I go with you, my pretty maid?" "If you buy Rice Krispies sir," she said. Peter, Peter, Pumpkin Eater Peter, Peter Pumpking eater, Had a wife and couldn't keep her He put Rice Krispies on the shelf And now his wife is quite herself. Wilt Thou Be Mine? Curly Locks, Curly Locks, if thou wilt be mine, I promise Rice Krispies, Whenever we dine. Tune in the Singing Lady Every afternoon (except Saturday and Sunday) over stations affiliated with the N.B.C. from coast to coast. 5:30 Eastern Daylight Saving Time; 6:30 Central Daylight Saving Time; 5:30 Pacific Standard Time.